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~subject:"Spanien"
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The role of marketing and prod...
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Spanien
Beziehungsmarketing
45
Relationship marketing
45
Einzelhandel
35
Retail trade
35
Consumer behaviour
33
Konsumentenverhalten
33
Customer satisfaction
28
Kundenzufriedenheit
27
Spain
25
Brand image
20
Markenimage
19
Service quality
18
Dienstleistungsqualität
17
Brand management
15
Lieferantenmanagement
15
Markenführung
15
Supplier relationship management
15
Hotel industry
14
Hotellerie
14
Information technology
14
Innovation
14
Informationstechnik
13
Satisfaction
11
E-commerce
10
Electronic Commerce
10
Brand equity
9
Customer value
9
Kundenwert
9
Loyalty
9
Online retailing
9
Online-Handel
9
Betriebliche Wertschöpfung
8
Confidence
8
Retailing
8
Value creation
8
Vertrauen
8
Croatia
7
Distribution channel
7
Internet marketing
7
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Article
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16
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7
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7
Case study
1
Fallstudie
1
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English
23
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Gil Saura, Irene
22
Ruiz-Molina, María-Eugenia
6
Berenguer Contrí, Gloria
5
Ruiz-Molina, Maria-Eugenia
3
Servera-Francés, David
3
Frasquet Deltoro, Marta
2
Fuentes-Blasco, Maria
2
Moliner-Velázquez, Beatriz
2
Mollá Descals, Alejandro
2
Belda-Miquel, Sergio
1
Cervera, Amparo
1
Corraliza-Zapata, Amparo
1
Fuentes Blasco, Maria
1
Fuentes Blasco, María
1
Gallarza, Martina G.
1
Gallarza-Granizo, Martina G.
1
Michel, Geraldine
1
Moliner Velásquez, Beatriz
1
Moliner Velázquez, Beatriz
1
Moreno, Francisco Arteaga
1
Peña-García, Nathalie
1
Riuz-Molina, Maria Eugenia
1
Rodríguez-Orejuela, Augusto
1
Ruiz Martìnez, Alfonso
1
Ruiz Molina, Maria Eugenia
1
Ruiz Molina, María Eugenia
1
Ruiz, María Eugenia
1
Ruiz-Molina, Eugenia
1
Ruiz-Molina, María Eugenia
1
Servera Francés, David
1
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European retail research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
The international review of retail, distribution and consumer research
2
Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Customer relations
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
Handbook of research on retailer-consumer relationship development
1
International journal of hospitality management
1
International journal of management & enterprise development : IJMED
1
Journal of business-to-business marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Service business
1
Strategic marketing in tourism services
1
The journal of services marketing
1
The service industries journal
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
23
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1
Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene
;
Frasquet Deltoro, Marta
;
Riuz-Molina, …
- In:
Advanced technologies management for retailing : …
,
(pp. 87-104)
.
2011
Persistent link: https://www.econbiz.de/10009375403
Saved in:
2
Internationalization patterns in fashion retail distribution : implications for firm results
Mollá Descals, Alejandro
;
Frasquet Deltoro, Marta
; …
- In:
The service industries journal
31
(
2011
)
11/12
,
pp. 1979-1993
Persistent link: https://www.econbiz.de/10009298280
Saved in:
3
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
Saved in:
4
The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Cervera, Amparo
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 921-939
Persistent link: https://www.econbiz.de/10003793433
Saved in:
5
Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene
;
Ruiz Molina, Maria Eugenia
;
Servera …
- In:
The international review of retail, distribution and …
18
(
2008
)
5
,
pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
Saved in:
6
Automation of warehouse management and assortment in the distribution of durable goods : an analysis for the ceramics and building supplies industry in Spain
Mollá Descals, Alejandro
;
Gil Saura, Irene
; …
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
4
,
pp. 375-390
Persistent link: https://www.econbiz.de/10003912744
Saved in:
7
Antecedents and consequences of logistics value : and empirical investigation in the Spanish market
Gil Saura, Irene
;
Servera-Francés, David
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 493-506
Persistent link: https://www.econbiz.de/10003976583
Saved in:
8
Information technology and logistics quality : a basis for companies' segmentation
Servera-Francés, David
;
Gil Saura, Irene
; …
- In:
International journal of management & enterprise …
8
(
2010
)
4
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003996610
Saved in:
9
Customer relations and loyalty-based segmentation : a b2b approach in the tourism industry
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Customer relations
,
(pp. 115-128)
.
2011
Persistent link: https://www.econbiz.de/10008988069
Saved in:
10
Relationship and market conditions : outcomes in marketing channels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 289-308
Persistent link: https://www.econbiz.de/10009714673
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