Izaret, Jean-Manuel; Sinha, Arnab - 2024 - First edition
"More and more leaders in the last few years have challenged their own pricing models, invested in price optimization …, competitors? prices, and most importantly, the value the company creates for customers ? Customer Behavior: Elasticity, price … discrimination, and game theory ? Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing …