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Product differentiation in video games : a closer look at Fortnite's success
Moritz, Karl-Heinz; Schöber, Timo; Stadtmann, Georg - 2020
Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product dif- ferentiation is one possibility to optimize the profitability of the game. In this paper, we...
Persistent link: https://www.econbiz.de/10012223916
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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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A theoretical basis for a sponsored location program as a form of joint marketing : a mixed bundling model approach
Ito, Yoshihiro; Noda, Hideo - In: International journal of technology management : IJTM 91 (2023) 1/2, pp. 133-144
Persistent link: https://www.econbiz.de/10013504363
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Competitive pricing strategies for software and SaaS products
Zhang, Zan - In: Information & management : the internat. journal of … 57 (2020) 8, pp. 1-7
Persistent link: https://www.econbiz.de/10012418411
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Offering a downgraded service to enhance profit?
Li, Shaorui; Chen, Jing; Chen, Bintong - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 302-311
Persistent link: https://www.econbiz.de/10011516503
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The effect of bundling on the stable coalition in the composite goods market
Lee, Tae Eui; Wang, Gyu-ho - In: Journal of economic research 14 (2009) 3, pp. 309-328
Persistent link: https://www.econbiz.de/10003932481
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Bundling and the dynamic entry process
Choi, Jay Pil (contributor);  … - 2001 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001616560
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Essays on competitive analysis : firm strategies and market structure
Jahn, Eric - 2007
Persistent link: https://www.econbiz.de/10003637553
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Multimarket contact and imperfect information
Thomas, Charles J. - 1999
Persistent link: https://www.econbiz.de/10001366001
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Three essays in macroeconomics
Chahrour, Ryan - 2012
Persistent link: https://www.econbiz.de/10011816962