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Alliances between Competitors and Consumer Information

Garella, Paolo G.; Peitz, Martin - 2007

Alliances between competitors where an established firm provides access to its marketing and distribution channels are an important real-world phenomenon. We analyze a market where an established firm, firm A, produces a product of well-known quality, and a firm with an unknown brand, firm B,...

Persistent link: https://www.econbiz.de/10014028020

Social media marketing, quality signaling, and the Goldilocks principle

Nian, Tingting; Sundararajan, Arun - In: Information systems research : ISR 33 (2022) 2, pp. 540-556

Persistent link: https://www.econbiz.de/10013363070

On learning and information in markets and organizations

Krähmer, Daniel - 2003

Persistent link: https://www.econbiz.de/10001766574

Store brand quality and retailer's product line design

Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540

Persistent link: https://www.econbiz.de/10011790717

Collective brand reputation

Nocke, Volker; Strausz, Roland - 2021

Persistent link: https://www.econbiz.de/10012430342

Collective brand reputation

Nocke, Volker; Strausz, Roland - 2022

We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …

Persistent link: https://www.econbiz.de/10013193845