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On the value of purchase histories : type-dependent demand uncertainty and consumer entry
Litterscheid, Sina - In: Essays on contracts, mechanisms and information revelation, (pp. 5-23). 2014
Persistent link: https://www.econbiz.de/10010500913
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Games people play with brands : an application of transactional analysis to marketplace relationships
Molesworth, Mike; Grigore, Georgiana F.; Jenkins, Rebecca - In: Marketing theory 18 (2018) 1, pp. 121-146
Persistent link: https://www.econbiz.de/10011825712
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Kundenindividuelle Logistik als strategischer Wettbewerbsvorteil?
Janowski, Johanna M. - In: Die Betriebswirtschaft : DBW 64 (2004) 6, pp. 739-752
Persistent link: https://www.econbiz.de/10002457952
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On competition for market share in a dynamic ISP market with customer loyalty : a game-theoretic analysis
Gyarmati, László; Tuan Anh Trinh - In: Network economics for Next Generation Networks : 6th …, (pp. 11-23). 2009
Persistent link: https://www.econbiz.de/10003870417
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Social media marketing : game theory and the emergence of collaboration
Anderson, Eric - 2010
Persistent link: https://www.econbiz.de/10008653457
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Efficient Consumer Response aus kooperationstheoretischer Sicht
Cansier, Adrienne - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001532558
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Information acquisition through customer voting systems
Marinesi, Simone; Girotra, Karan - 2012
Persistent link: https://www.econbiz.de/10009684921
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Social Media Marketing : Game Theory and the Emergence of Collaboration
Anderson, Eric - 2010
Games -- Crowdsourcing and Schelling’s Theory of Self-Command -- Content Popularity and Spence’s Theory of Costly Signaling … driving force in contemporary marketing.The science of game theory provides the toolset for the marketer and the marketing … Cold-War geopolitical maneuvering, game theory illuminates the conflicting and overlapping interests of marketers and …
Persistent link: https://www.econbiz.de/10013522812
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Managing information access in data-rich enterprises with escalation and incentives
Zhao, Xia; Johnson, M. Eric - In: International journal of electronic commerce : IJEC 15 (2010/11) 1, pp. 79-111
Persistent link: https://www.econbiz.de/10008758846
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Designing reputation and trust management systems
Beck, Roman; Franke, Jochen - In: E-commerce trends for organizational advancement : new …, (pp. 118-135). 2010
Persistent link: https://www.econbiz.de/10003917813