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This article discusses the severe restrictions that the British government has put in place to prevent the practice of ambush marketing at the 2012 Olympic Games in London, and argues that United States law sufficiently addresses the concerns that the International Olympic Committee and its...
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How much sponsored products’ information do e-commerce platforms disclose? This study explores the platform’s information design problem of maximizing sponsored advertising revenue, wherein a consumer sequentially searches for products’ information with a deliberate order. In a general...
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