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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Impacts of category management and brand management from a retailer's perspective
Bandyopadhyay, Subir
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 125-137)
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1996
Persistent link: https://www.econbiz.de/10001319632
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