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Implicit cooperation in a market share attraction advertising game

Monahan, George E. - 1994

Persistent link: https://www.econbiz.de/10000885247

Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts

Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12

Persistent link: https://www.econbiz.de/10011422760

Pricing game of online display advertisement publishers

Ahmed, Md. Tanveer; Kwon, Changhyun - In: European journal of operational research : EJOR 219 (2012) 2, pp. 477-487

Persistent link: https://www.econbiz.de/10009514305

Cooperative Advertising in Video Game Software Marketing : A Game Theoretic Analysis of Game Software Publisher – Platform Manufacturer Dynamics

Guceri-Ucar, Gozem - 2013

We aim to model and analyze possible cooperative advertising strategies in the context of a gaming platform manufacturer and a game software publisher in the video game industry. The analysis takes on a game theoretic approach in understanding the impact of a video game's total advertising...

Persistent link: https://www.econbiz.de/10013088442

Special issue: Advergames, in-game advertising, and social media games

Terlutter, Ralf (contributor) - 2013

Persistent link: https://www.econbiz.de/10009778499

Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence

Vashisht, Devika; Pillai, Sreejesh S. - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 249-264

Persistent link: https://www.econbiz.de/10011567084

Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games

Yoo, Seung-Chul; Eastin, Matthew S. - In: Journal of marketing communications 23 (2017) 6, pp. 614-631

Persistent link: https://www.econbiz.de/10011852904

How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising

Pelsmacker, Patrick de; Dens, Nathalie; Verberckmoes, Shana - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 55-74

Persistent link: https://www.econbiz.de/10012156394

Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games

Hwang, Yongjin; Ballouli, Khalid; So, Kevin; Heere, Bob - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 480-496

Persistent link: https://www.econbiz.de/10011823053

The impact of advertisements placement in the computer game on the effectiveness of social campaign messages

Borawska, Anna; Biercewicz, Konrad; Borawski, Mariusz; … - In: European research studies 24 (2021) 2B, pp. 515-537

Persistent link: https://www.econbiz.de/10012664238

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