Pricing game of online display advertisement publishers
Md. Tanveer Ahmed; Changhyun Kwon
| Year of publication: |
2012
|
|---|---|
| Authors: | Ahmed, Md. Tanveer ; Kwon, Changhyun |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 219.2012, 2 (1.6.), p. 477-487
|
| Subject: | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Spieltheorie | Game theory | Werbung | Advertising | Werbewirkung | Advertising effects | Computerspiel | Video game |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514305