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Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye; Rao, Ram C. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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A not so myopic axiomatization of discounting
Drugeon, Jean-Pierre; Ha-Huy, Thai - 2018
Persistent link: https://www.econbiz.de/10011995561
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On the equivalence of some supply chain coordination models
Chatterjee, Ashis K.; Mateen, Arqum; Chakraborty, Abhishek - In: Opsearch : journal of the Operational Research Society … 52 (2015) 2, pp. 392-400
Persistent link: https://www.econbiz.de/10011401834
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Bestimmung von Optimal- und Gleichgewichtslösungen auf Grundlage empirischer Kaufakt- und Markenwahlmodelle
Mies, Christian G. - 2006
Persistent link: https://www.econbiz.de/10003401269
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On the value of purchase histories : type-dependent demand uncertainty and consumer entry
Litterscheid, Sina - In: Essays on contracts, mechanisms and information revelation, (pp. 5-23). 2014
Persistent link: https://www.econbiz.de/10010500913
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Social media marketing : game theory and the emergence of collaboration
Anderson, Eric - 2010
Persistent link: https://www.econbiz.de/10008653457
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Social Media Marketing : Game Theory and the Emergence of Collaboration
Anderson, Eric - 2010
Games -- Crowdsourcing and Schelling’s Theory of Self-Command -- Content Popularity and Spence’s Theory of Costly Signaling … driving force in contemporary marketing.The science of game theory provides the toolset for the marketer and the marketing … Cold-War geopolitical maneuvering, game theory illuminates the conflicting and overlapping interests of marketers and …
Persistent link: https://www.econbiz.de/10013522812
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The effect of discount pricing and bundling on the sales of game as a service : an empirical investigation
Choi, Hoon Seok; Chen, Charlie C. - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10012156389
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Price promotions in vertically-related market : Instant discount vs. gift card
Chen, Pingping; Chen, Huiru; Zhao, Ruiqing - In: Omega : the international journal of management science 108 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10014304717
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A cooperative game theory model of quantity discounts
Kohli, Rajeev - In: Management science : journal of the Institute for … 35 (1989) 6, pp. 693-707
Persistent link: https://www.econbiz.de/10001067040