To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Joseph Johnson; Gerard J. Tellis; Edward H. Ip
| Year of publication: |
2013
|
|---|---|
| Authors: | Johnson, Joseph ; Tellis, Gerard J. ; Ip, Edward H. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 4, p. 361-373
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| Subject: | Customized temporal discounts | Constrained optimization | Marketing budgets | Theorie | Theory | Diskontierung | Discounting | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziale Diskontrate | Social discount rate | Rabatt | Rebate | Mathematische Optimierung | Mathematical programming |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226488