//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Spieltheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumers' perceived brand asp...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Spieltheorie
Consumer behaviour
25
Konsumentenverhalten
25
Relationship marketing
16
Beziehungsmarketing
15
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Dienstleistungsqualität
13
Service quality
13
Customer satisfaction
12
Kundenzufriedenheit
12
Internet marketing
10
Online-Marketing
10
Brand
9
Computerspiel
9
Markenartikel
9
Video game
9
Advertising effects
8
Werbewirkung
8
Beschwerdemanagement
5
Complaint management
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Werbung
4
Cognition
3
Dienstleistungssektor
3
Emotion
3
Game theory
3
India
3
Indien
3
Kognition
3
Online retailing
3
Online-Handel
3
Perception
3
Service industry
3
Wahrnehmung
3
Advergames
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Sreejesh, S.
3
Dwivedi, Yogesh Kumar
2
Ghosh, Tathagata
2
Vashisht, Devika
1
Published in...
All
Journal of Indian business research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
2
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
3
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->