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Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L. - In: Journal of marketing communications 19 (2013) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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Worker word of mouth on the internet : influence on human resource image, job seekers and employees
Melián-González, Santiago; Bulchand-Gidumal, Jacques - In: International journal of manpower 37 (2016) 4, pp. 709-723
Persistent link: https://www.econbiz.de/10011600550
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Clash of reputation and status in online reviews
Mun, Hyejin; Lee, Chul Ho; Jung, Hyunju; Yasin, Ceran - In: Information technology and management 24 (2023) 1, pp. 55-77
Persistent link: https://www.econbiz.de/10014252009
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Collective brand reputation
Nocke, Volker; Strausz, Roland - 2022
We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local …
Persistent link: https://www.econbiz.de/10013193845
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It does matter how you get to the top : differentiating status from reputation
Patterson, Karen D. W.; Cavazos, David Eduardo; … - In: Administrative Sciences : open access journal 4 (2014) 2, pp. 73-86
Status and reputation have long been recognized as important influences in management research and recently much … strategic management studies have identified the different methods through which status and reputation are constructed. While … reputation has been linked with a history of quality, and status has been identified as an externally assigned measure of social …
Persistent link: https://www.econbiz.de/10012014941
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Doing bad to look good : negative consequences of image concerns on prosocial behavior
Soraperra, Ivan; Suvorov, Anton; Ven, Jeroen van de; … - In: Revue économique : revue bimestrielle 70 (2019) 6, pp. 945-966
Persistent link: https://www.econbiz.de/10012170746
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Influence via ethos : on the persuasive power of reputation in deliberation online
Manzoor, Emaad; Chen, George H.; Lee, Dokyun; Smith, … - In: Management science : journal of the Institute for … 70 (2024) 3, pp. 1613-1634
Persistent link: https://www.econbiz.de/10014515097
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The Dynamics of Reputations
Huberman, Bernardo A.; Wu, Fang - 2003
We study the endogenous dynamics of reputations in a system consisting of firms with long horizons that provide goods or services with varying levels of quality, and large numbers of customers who assign to them reputations on the basis of the quality levels that they experience when interacting...
Persistent link: https://www.econbiz.de/10014103997
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When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.; Musalem, Andrés - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
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Exclusivity as a signal of quality in a market with word-of-mouth communication
Ashoori, Minoo Talebi; Schmidbauer, Eric; Stock, Axel - In: Review of marketing science 18 (2020) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012298680