Communicating the fair trade message : the roles of reputation and fit
Year of publication: |
2020
|
---|---|
Authors: | Bartels, Jos ; Reinders, Machiel J. ; Broersen, Chrissie ; Hendriks, Sarah |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 4, p. 523-547
|
Subject: | consumer-brand identification | electronic word-of-mouth | Fair trade reputation | fit | scepticism | Fairer Handel | Fair trade | Reputation | Virales Marketing | Viral marketing | Firmenimage | Corporate reputation | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour |
-
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L., (2013)
-
Repurchase intention in a physical store : moderated mediating role of electronic word-of-mouth
Liao, Shu-Hsien, (2023)
-
Building brand reputation through third-party endorsement : fair trade in British chocolate
Lopes, Teresa da Silva, (2016)
- More ...
-
Consumer innovativeness and its correlates: A propositional inventory for future research
Bartels, Jos, (2011)
-
Reinders, Machiel J., (2017)
-
Consumer innovativeness and its correlates : a propositional inventory for future research
Bartels, Jos, (2011)
- More ...