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Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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Advertising, generic competition and price regulation in pharmaceutical markets
Königbauer, Ingrid - In: CESifo economic studies : CESifo, a joint initiative of … 52 (2006) 3, pp. 565-586
The effect of price regulation on generic market entry and welfare in the presence of (persuasive) advertising is … analysed. An incumbent has the possibility to invest in advertising targeted at the physician. Advertising creates vertical …
Persistent link: https://www.econbiz.de/10003379146
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Preentry advertising and entry deterrence
Weinem, Michael - In: Operations research proceedings 2000 : selected papers …, (pp. 154-159). 2001
Persistent link: https://www.econbiz.de/10001571471
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Proliferation under threat of entry : pre-emptive investment or "hopeful monsters"?
Baghdadli, Ihem - 1998
Persistent link: https://www.econbiz.de/10000994360
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How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang; Pei, Zhi - In: International journal of electronic commerce : IJEC 19 (2014/2015) 3, pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
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Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang; Cao, Zixia; Pei, Zhi - In: Journal of business research : JBR 69 (2016) 2, pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
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Strategic advertising campaigns
Schultz, Don E.; Martin, Dennis; Brown, William P. - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10003219174
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Advertising and price competition in a manufacturer-retailer channel
Chan, Tat; Narasimhan, Chakravarthi; Yoon, Yeujun - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
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Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647
Persistent link: https://www.econbiz.de/10011993549