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List price and discount in a stochastic selling process
Ning, Z. Eddie - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 366-387
Persistent link: https://www.econbiz.de/10012504972
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Browse or experience
Ning, Z. Eddie; Villas-Boas, J. Miguel - In: Marketing science 42 (2023) 2, pp. 336-359
Persistent link: https://www.econbiz.de/10014317105
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A customer management dilemma : when is it profitable to reward one's own customers?
Shin, Jiwoong; Sudhir, K. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 671-689
Persistent link: https://www.econbiz.de/10008652625
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Favoring the winner or loser in repeated contests
Ridlon, Robert; Shin, Jiwoong - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 768-785
Persistent link: https://www.econbiz.de/10010199749
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Uninformative advertising as an invitation to search
Mayzlin, Dina; Shin, Jiwoong - In: From Little's law to marketing science : essays in …, (pp. 349-397). 2016
Persistent link: https://www.econbiz.de/10011436081
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Uninformative advertising as an invitation to search
Mayzlin, Dina; Shin, Jiwoong - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 666-685
Persistent link: https://www.econbiz.de/10009299477
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The role of messenger in advertising content : Bayesian persuasion perspective
Shin, Jiwoong; Wang, Chi-Ying - In: Marketing science 43 (2024) 4, pp. 840-862
Persistent link: https://www.econbiz.de/10014636345