Customer Relationship Management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. We demonstrate that, in business settings that are characterized by network externalities, a CRM campaign that is aimed at changing the behavior of specific...

FTAs are proliferating in East Asia. This proliferation will become a foundation for the region's economic integration on the one hand, but will also lead to the ""spaghetti (or noodle) ball syndrome,"" due to a mixture of different rules such as rules of origin. In addition, the need for many...