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Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
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It works two ways : impacts of sponsorship alliance upon sport and sponsor image
Kelly, Sarah Jane; Ireland, Michael; Mangan, John E.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 241-259
Persistent link: https://www.econbiz.de/10011635486