Narrow search
Showing 1 - 10 of 14
Cover Image
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Breuer, Christoph; Dietl, Helmut; Weingartner, Christian; … - 2010
Persistent link: https://www.econbiz.de/10009304384
Cover Image
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela; Weingärtner, Christian; Breuer, Christoph - In: International journal of sport finance 7 (2012) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
Cover Image
The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?
Reiser, Matthias; Breuer, Christoph; Wicker, Pamela - In: International journal of sport finance 7 (2012) 3, pp. 232-248
Persistent link: https://www.econbiz.de/10009658156
Cover Image
The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany
Breuer, Christoph; Dietl, Helmut; WeingŠrtner, Christian; … - Institut für Strategie und Unternehmensökonomik … - 2011
Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make, in part because the legal structure influences the revenue composition of sports institutions. Based on platform theory and property rights theory, this paper suggests that membersÕ...
Persistent link: https://www.econbiz.de/10010739905
Cover Image
The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany
Breuer, Christoph; Dietl, Helmut; WeingŠrtner, Christian; … - Institut für Strategie und Unternehmensökonomik … - 2011
Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make, in part because the legal structure influences the revenue composition of sports institutions. Based on platform theory and property rights theory, this paper suggests that membersÕ...
Persistent link: https://www.econbiz.de/10009145647
Cover Image
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Cover Image
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 26 (2012) 6, pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Cover Image
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher; Breuer, Christoph - In: Strategies in sports marketing : technologies and …, (pp. 238-254). 2014
Persistent link: https://www.econbiz.de/10010362962
Cover Image
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph; Boronczyk, Felix; Rumpf, Christopher - In: Journal of business research : JBR 133 (2021), pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Cover Image
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747
Persistent link: https://www.econbiz.de/10012494013