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Ethics within sponsorship
Chanavat, Nicolas; Bodet, Guillaume - In: The SAGE handbook of marketing ethics, (pp. 444-456). 2021
Persistent link: https://www.econbiz.de/10012306626
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A stakeholder approach to international and national sport sponsorship
Tsiotsou, Rodoula - In: The journal of business & industrial marketing 26 (2011) 8, pp. 557-565
Persistent link: https://www.econbiz.de/10009410781
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Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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Delineating the outcomes of sponsorship : sponsor image, word of mouth, and purchase intentions
Tsiotsou, Rodoula; Alexandris, Konstantinos - In: International journal of retail & distribution management 37 (2009) 4, pp. 358-369
Persistent link: https://www.econbiz.de/10009521999
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Applying event study analysis to assess the impact of marketing communication strategies : the case of sponsorship
Tsiotsou, Rodoula; Lalountas, Dionysis Antonios - In: Applied financial economics letters 1 (2005) 4, pp. 259-262
Persistent link: https://www.econbiz.de/10003016833
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Strengthening sponsorship fit : testing for the influence of sponsor category and national culture
Rajabi, Asieh Ghorbanian; Martinent, Guillaume; … - In: Journal of international consumer marketing 35 (2023) 2, pp. 234-255
Persistent link: https://www.econbiz.de/10014321469