Narrow search
Showing 1 - 6 of 6
Cover Image
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert; Ströbel, Tim; Durchholz, Christian - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 107-123). 2014
Persistent link: https://www.econbiz.de/10010354128
Cover Image
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian; Woratschek, Herbert - In: Sport management review 19 (2016) 2, pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Cover Image
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan; Woratschek, Herbert; Ellert, Guido - In: Sport management review 24 (2021) 2, pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Cover Image
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan; Woratschek, Herbert; Buser, Markus - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Cover Image
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus; Woratschek, Herbert; Schönberner, Jan - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Cover Image
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan; Woratschek, Herbert - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10014331364