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The effectiveness of university sponsorship in increasing survey response rate
Ladik, Daniel M.; Carrillat, François A.; Solomon, Paul J. - In: Journal of marketing theory and practice 15 (2007) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10003745473
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Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.; Harris, Eric G.; Lafferty, … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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The effect of perceived entitativity on implicit image transfer in multiple sponsorships
Carrillat, François A. - 2005
Persistent link: https://www.econbiz.de/10003946235
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How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.; Astous, Alain d'; Couture, … - In: Journal of advertising research 55 (2015) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
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On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.; Astous, Alain d'; Bellavance, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
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Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
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Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.; Astous, Alain d' - In: Making a difference through marketing : a quest for …, (pp. 13-24). 2016
Persistent link: https://www.econbiz.de/10011531254
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Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.; Solomon, Paul J.; Astous, Alain d' - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
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Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.; Colbert, François; Feigné, … - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 314-335
Persistent link: https://www.econbiz.de/10010344076