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~subject:"Sponsorship"
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Aufmerksamkeit für Sponsoren i...
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Sponsorship
Sponsoring
7
Consumer behaviour
6
Konsumentenverhalten
5
Sportmarketing
5
Sports marketing
5
Advertising effects
4
Visual perception
4
Visuelle Wahrnehmung
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Sport
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Eye tracking
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Fernsehwerbung
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Markenartikel
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Sport event
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Sportveranstaltung
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Television advertising
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emotions
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sport sponsorship
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Arbeitsgruppe
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Artificial neural network
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Attention
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Brand choice
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Brand management
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Breuer, Christoph
7
Rumpf, Christopher
7
Boronczyk, Felix
2
Dallmeyer, Sören
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Orlowski, Johannes
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Applied economics
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Strategies in sports marketing : technologies and emerging trends
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ECONIS (ZBW)
7
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1
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
2
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
3
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
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4
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
5
Focus on brand choice : assessing the behavioral response to sponsorship-linked communication
Rumpf, Christopher
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 531-541
Persistent link: https://www.econbiz.de/10011943512
Saved in:
6
The effect of sponsorship portfolio size on brand choice : an experimental approach
Breuer, Christoph
;
Dallmeyer, Sören
;
Rumpf, Christopher
; …
- In:
Applied economics
53
(
2021
)
10
,
pp. 1200-1211
Persistent link: https://www.econbiz.de/10012425459
Saved in:
7
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
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