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From intention to participation : exploring the moderating role of a voucher-based event leveraging initiative
Potwarka, Luke R.; Snelgrove, Ryan; Drewery, David; … - In: Sport management review 23 (2020) 2, pp. 302-314
Persistent link: https://www.econbiz.de/10012295147
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Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis; Kotsi, Nikoleta; Karagiorgos, Thomas; … - In: International journal of event and festival management 15 (2024) 2, pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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A neo-institutionalist analysis of sport event leveraging strategies and tactics
Strittmatter, Anna-Maria - In: International journal of sport management and marketing … 17 (2017) 4/6, pp. 261-282
Persistent link: https://www.econbiz.de/10011861924
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Comparison of sport tourists' and locals' motivation to participate in a running event
Devine, Adrian; Devine, Frances - In: International journal of event and festival management 6 (2015) 3, pp. 215-234
Persistent link: https://www.econbiz.de/10011503778
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
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Special issue: Marketing sport event tourism
2014
Persistent link: https://www.econbiz.de/10010417513
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Quantitative analysis of sport development event legacy : an examination of the Australian Surf Life Saving Championships
Hodgetts, Danya; Duncan, Mitch J. - In: European Sport management quarterly : ESMQ 15 (2015) 3, pp. 364-380
Persistent link: https://www.econbiz.de/10011407114
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Tourist attitudes to mega-event sponsors: where does patriotism fit?
Chang, Ching-Hung; King, Brian; Shu, Shih-Tung - In: Journal of vacation marketing 26 (2020) 3, pp. 320-333
Persistent link: https://www.econbiz.de/10012265181
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"We've never measured it, but it brings in a lot of business" : participatory sport events and tourism
Kennelly, Millicent - In: International journal of contemporary hospitality management 29 (2017) 3, pp. 883-899
Persistent link: https://www.econbiz.de/10011702097