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Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
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Time on camera : an additional explanation of NASCAR tournaments
Groothuis, Peter Andrew; Groothuis, Jana D.; Rotthoff, … - In: Journal of sports economics 12 (2011) 5, pp. 561-570
Persistent link: https://www.econbiz.de/10009383729
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Time on Camera : An Additional Explanation of NASCAR Tournaments
Groothuis, Peter A. - 2011
NASCAR's monetary reward structure uses a linear payout for races, with a non-linear payout for the season long tournament. We suggest that the season long non-linear payout is magnified by taking into consideration the value of sponsorship time on camera and sponsor mentions during a race on...
Persistent link: https://www.econbiz.de/10013134576
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Examining return visitation and the monetary value of participatory sport events : the role of attribute non-attendance
Whitehead, John C.; Wicker, Pamela - 2019
Persistent link: https://www.econbiz.de/10012198870
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Using willingness to travel to estimate the monetary value of intangible benefits derived from active sport event tourism
Whitehead, John C.; Wicker, Pamela - 2017
Persistent link: https://www.econbiz.de/10011688080
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Estimating willingness to pay for a cycling event using a willingness to travel approach
Whitehead, John C.; Wicker, Pamela - In: Tourism management : research, policies, practice 65 (2018), pp. 160-169
Persistent link: https://www.econbiz.de/10011775112
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Estimating the value of medal success at the 2010 Winter Olympic Games
Humphreys, Brad R.; Johnson, Bruce Kenneth; Mason, Daniel; … - 2011
Persistent link: https://www.econbiz.de/10009501296
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The effects of training satisfaction and weather on revisiting sport events and their monetary value : the role of attribute non-attendance
Whitehead, John C.; Wicker, Pamela - In: Tourism management perspectives : TMP 35 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012296713
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Willingness-to-pay for sporting success of football Bundesliga teams
Wicker, Pamela; Whitehead, John C.; Johnson, Bruce Kenneth - 2015
Persistent link: https://www.econbiz.de/10011406693