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~subject:"Sport event"
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Children's brand symbolism und...
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Sport event
Sponsorship
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Sport
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Sports marketing
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Cornwell, T. Bettina
5
Jahn, Steffen
2
Clark, John M.
1
Close, Angeline
1
Drengner, Jan
1
Gaus, Hansjoerg
1
Jensen, Jonathan A.
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Lacey, Russell
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of advertising research
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The impact of title event sponsorship announcements on shareholder wealth
Clark, John M.
;
Cornwell, T. Bettina
;
Pruitt, Stephen W.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10003819979
Saved in:
2
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
3
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
4
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
5
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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