//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sport event"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of commercial break...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sport event
Advertising effects
6
Werbewirkung
6
Fernsehwerbung
5
Television advertising
5
Sportveranstaltung
3
USA
3
United States
3
Advertising
1
Advertising type
1
Ball game
1
Ballsport
1
Consumer behaviour
1
Dauer
1
Duration
1
Information behaviour
1
Informationsverhalten
1
Internet marketing
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Sales promotion
1
Sportmarketing
1
Sports marketing
1
Time
1
Verkaufsförderung
1
Website
1
Werbung
1
Zeit
1
advertising effectiveness
1
commercial length
1
contextual similarity
1
health threat orientation
1
length configuration
1
proaction effect
1
retroaction effect
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Jeong, Yongick
3
Zhao, Xinshu
2
Kim, Yeuseung
1
Tran, Hai
1
Tran, Hai L.
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
2
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
3
Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->