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Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games

Pate, Joshua R.; Hardin, Robin; Ruihley, Brody J. - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 141-162

Persistent link: https://www.econbiz.de/10011541875

On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences

Carrillat, François A.; Astous, Alain d'; Bellavance, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 621-642

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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors

Healy, Paul M.; Serafeim, George - 2016

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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance

Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437

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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing

Nufer, Gerd (ed.); Bühler, André W. (contributor) - 2011 - 2., völlig neu bearb. und wesentl. erw. Aufl.

Um heute im Sportmarketing erfolgreich zu sein, braucht es nicht nur grundlegendes Marketingwissen und Verständnis für die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die neuesten, internationalen Sportmarketing-Trends kennen...