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Sports event portfolios : an innovative tool and a new management paradigm

Salgado-Barandela, Jesyca; Barajas, Angel; … - In: International journal of sports marketing & sponsorship 23 (2022) 5, pp. 920-933

Persistent link: https://www.econbiz.de/10013370517

Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts

Boronczyk, Felix; Rumpf, Christopher; Breuer, Christoph - In: International journal of sports marketing & sponsorship 23 (2022) 5, pp. 950-965

Persistent link: https://www.econbiz.de/10013370519

Does bestial make you a happy human? : the impact on happiness from participation in an obstacle running event

Almeida Santana, Arminda; Moreno Gil, Sergio; … - In: International journal of event and festival management 13 (2022) 4, pp. 369-386

Persistent link: https://www.econbiz.de/10013375015

Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic

Takata, Kosuke; Hallmann, Kirstin - In: International journal of event and festival management 13 (2022) 4, pp. 406-421

Persistent link: https://www.econbiz.de/10013375021

The determinants of festival participants' event loyalty : a focus on millennial participants

Ho, Jie Min; Fidella Nga Huong Tiew; Abbas Adamu, Adamu - In: International journal of event and festival management 13 (2022) 4, pp. 422-439

Persistent link: https://www.econbiz.de/10013375031

A stakeholder perspective on risk and safety planning in a major sporting event

Børve, Hege Eggen; Thøring, Thor Atle - In: International journal of event and festival management 13 (2022) 4, pp. 472-485

Persistent link: https://www.econbiz.de/10013375096

Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions

Ferreira, Luciana Brandão; Giraldi, Janaina de Moura … - In: International journal of event and festival management 13 (2022) 4, pp. 486-505

Persistent link: https://www.econbiz.de/10013375102

Is the Unauthorised Commercial Exploitation of Sports Events Unfair?

Ohly, Ansgar - 2022

Persistent link: https://www.econbiz.de/10013296037

Impacts of International Sports Events on the Stock Market : Evidence from the Announcement of the 18th Asian Games and 30th Southeast Asian Games

Harjito, D. Agus; Alam, Md. Mahmudul; Ayu Kusuma Dewi, Rani - 2022

This research assesses the influence of hosting major international sporting competitions on the host countries’ stock market performance before and after the announcement of such events. Specifically, this study explores whether stock markets of hosting countries experience cumulative average...

Persistent link: https://www.econbiz.de/10013296319

Impact of the Tokyo 2020 Olympic Games on Japan’s Economy and Capital Market

Annathurai, Anusha - 2022

This study analyses the impact created by Tokyo 2020 Olympic Games on Japan’s Economy and Capital Market. In this research, the influence of hosting Tokyo 2020 Olympic Games during COVID 19 on Japan’s economy and capital Market as of before and after the event is observed and studied. Event...

Persistent link: https://www.econbiz.de/10013298336