The determinants of festival participants' event loyalty : a focus on millennial participants
Year of publication: |
2022
|
---|---|
Authors: | Ho, Jie Min ; Fidella Nga Huong Tiew ; Abbas Adamu, Adamu |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 13.2022, 4, p. 422-439
|
Subject: | Borneo | Event quality | Loyalty | Millennials | Music festival | Satisfaction | Großveranstaltung | Big event | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Altersgruppe | Age group | Dienstleistungsqualität | Service quality | Musik | Music | Niederlande | Netherlands | Konsumentenverhalten | Consumer behaviour | Veranstaltung | Event | Sportveranstaltung | Sport event |
-
Event experience, satisfaction and behavioural intentions among music festival attendees
Trang Minh Tran-Pham, (2024)
-
Alexandris, Kostantinos, (2017)
-
Can fundraising be fun? : an event management study of unique experiences, performance and quality
Chen, Po-Ju, (2014)
- More ...
-
Internationalisation strategies of emerging market firms : evidence from Sarawak, Malaysia
Amoah, Yaa Serwaa-Akoto, (2022)
-
Doing good does you good? The financial impact of individual CSR dimensions : A Malaysian context
Tan, Kim-Lim, (2021)
-
Sia, Joseph Kee Ming, (2024)
- More ...