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Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol; Byon, Kevin K.; Baek, Wooyeul - In: The service industries journal 40 (2020) 9/10, pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
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Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol; Byon, Kevin K.; Pedersen, Paul M. - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
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Identifying key market demand factors associated with high school basketball tournaments
Cianfrone, Beth A.; Zhang, Xiaohe; Pitts, Brenda G.; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10011304059
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Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
Koo, Sung Keun; Byon, Kevin K.; Baker, Thomas A., III. - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 127-137
Persistent link: https://www.econbiz.de/10010417509
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Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung; Byon, Kevin K.; Yim, Brian H. - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
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Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu; Yim, Brian H.; Byon, Kevin K.; Yu, Jea-Gu; … - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 153-171
Persistent link: https://www.econbiz.de/10011578729