Identifying key market demand factors associated with high school basketball tournaments
Year of publication: |
2015
|
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Authors: | Cianfrone, Beth A. ; Zhang, Xiaohe ; Pitts, Brenda G. ; Byon, Kevin K. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 2, p. 91-104
|
Subject: | Basketball | Weiterführende Schule | Secondary school | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | USA | United States |
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