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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012

Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160

Persistent link: https://www.econbiz.de/10010384222

Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France

Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225

Persistent link: https://www.econbiz.de/10011697691

The expected social impact of the Winter Olympic Games and the attitudes of non-host residents toward bidding : the Beijing 2022 bid case study

Liu, Dongfeng; Hautbois, Christopher; Desbordes, Michel - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 330-346

Persistent link: https://www.econbiz.de/10011821751

"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic

Glebova, Ekaterina; Zare, Fateme; Desbordes, Michel; … - In: International journal of sport management and marketing … 23 (2023) 5, pp. 373-390

Persistent link: https://www.econbiz.de/10014428298

The global sport economy : contemporary issues

Desbordes, Michel (ed.); Aymar, Pascal (ed.); … - 2019

Introduction: The current situation and outlook for sports markets -- Sports marketing, from humble beginnings to maturity -- Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience -- CSR and sports event organisers : state of play, controversies...

Persistent link: https://www.econbiz.de/10012016261

The relationship between sport and television : the case of TF1 and the 2002 Football World Cup

Desbordes, Michel - In: The economics of sport and the media, (pp. 126-147). 2006

Persistent link: https://www.econbiz.de/10003775953

A review of the economic impact studies done on the Tour de France : methodological aspects and first results

Desbordes, Michel - In: International journal of sport management and marketing … 2 (2007) 5/6, pp. 526-540

Persistent link: https://www.econbiz.de/10003538310

Sport events and public organisations : the case of Conseil General de la Sarthe and '24 hours' of Le Mans

Desbordes, Michel; Hautbois, Christopher - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 223-240

Persistent link: https://www.econbiz.de/10003972955

Non-mega sporting events' social impacts : a sensemaking approach of local governments' perceptions and strategies

Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 48-76

Persistent link: https://www.econbiz.de/10011301894

Emerging technologies and sports events

Petrović, Lidija T.; Milovanović, Dragorad; … - In: Sport, Business and Management: An International Journal 5 (2015) 2, pp. 175-190

Purpose – The purpose of this paper is to review the development and potential applications of emerging information and communication technologies (ICTs) in sports. The case studies are presented in details: computer system for tracking and visualisation in TV broadcasting and players/teams...

Persistent link: https://www.econbiz.de/10015006908