Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Mathieu Djaballah, Christopher Hautbois, Michel Desbordes
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Djaballah, Mathieu ; Hautbois, Christopher ; Desbordes, Michel |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 20.2017, 2, p. 211-225
|
| Subject: | CSR | Sports sponsorship | Sensemaking | Sporting ethics | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Sponsorship | Sensemaking-Ansatz | Sensemaking approach | Sportmarketing | Sports marketing | Sport | Sports | Frankreich | France | Profisport | Professional sports | Unternehmensethik | Business ethics | Öffentlichkeitsarbeit | Public relations | Sportorganisation | Sport organization | Fußball | Football | Sportveranstaltung | Sport event | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2016.07.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697691