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Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas; Bodet, Guillaume - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
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A stakeholder approach to international and national sport sponsorship
Tsiotsou, Rodoula - In: The journal of business & industrial marketing 26 (2011) 8, pp. 557-565
Persistent link: https://www.econbiz.de/10009410781
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Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
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Volunteer programme in mega sport events : the case of the Olympic Winter Games, Torino 2006
Chanavat, Nicolas; Ferrand, Alain - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 241-266
Persistent link: https://www.econbiz.de/10003972965
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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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Examining the influence of brand-based value congruity : do the values of the International Olympic Committee really matter?
Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: Service business 14 (2020) 1, pp. 73-99
Persistent link: https://www.econbiz.de/10012172761
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Analysis of the interactions among core stakeholders of the Olympic media ecosystem : conditions for a value creation proposition of the Olympic Virtual Series
Lefebvre, Florian; Besombes, Nicolas; Chanavat, Nicolas - In: Journal of media business studies 21 (2024) 3, pp. 268-291
Persistent link: https://www.econbiz.de/10015048453
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Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
Bouchet, Patrick; Bodet, Guillaume; Bernache-Assollant, … - In: Sport management review 14 (2011) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10008859546