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Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Santos, … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein; Mohammadi, Sardar; Babaei, Mehdi; … - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
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Special issue: Sport organisations and inter-organisational relationships
Dickson, Geoff (contributor) - 2008
Persistent link: https://www.econbiz.de/10003665250
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New sport teams and the development of brand community
Grant, Nigel; Heere, Bob; Dickson, Geoff - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10008937447
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Coworker knowledge sharing and peer learning among elite footballers : insights from German Bundesliga players
Werner, Kim; Dickson, Geoff - In: Sport management review 21 (2018) 5, pp. 596-611
Persistent link: https://www.econbiz.de/10011947607
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Conceptualising and measuring fan identity using stakeholder theory
Biscaia, Rui; Hedlund, David P.; Dickson, Geoff; … - In: European Sport management quarterly : ESMQ 18 (2018) 4, pp. 459-481
Persistent link: https://www.econbiz.de/10011915271
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The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen; Dickson, Geoff; Delshab, Vahid; Gerke, Anna - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 606-622
Persistent link: https://www.econbiz.de/10014381117