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Sport marketing
Sullivan, Malcolm - In: The business of sport management, (pp. 128-153). 2004
Persistent link: https://www.econbiz.de/10003386784
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Managing sports for domestic tourism promotion in the African context
Nyikana, Siyabulela; Tichaawa, Tembi Maloney; Kimbu, … - In: New frontiers in hospitality and tourism management in …, (pp. 193-208). 2021
Persistent link: https://www.econbiz.de/10012614463
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Sports Marketing : Fundamentals - Strategies - Instruments
Bruhn, Manfred; Rohlmann, Peter - 2023
sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. … addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself … Perspectives of sport - opportunities and risks in sports marketing The authors Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor …
Persistent link: https://www.econbiz.de/10013504610
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Investment in the sports sector : is legislation a bottleneck?
Rharib, Abderrahim; Azmi, Amina - In: New business models and institutional entrepreneurs : …, (pp. 142-148). 2018
on physical education and sport, another on anti-doping and a third proposing measures to combat violence and vandalism … during spectator sport. Laws were also to contribute to this dynamism through certain tax amendments intended to promote the … professionalism of sport. However, an in-depth analysis of the legislation governing the sports sector reveals several factors which …
Persistent link: https://www.econbiz.de/10011941996
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Sport innovation management : towards a research agenda
Ratten, Vanessa - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 238-250
Persistent link: https://www.econbiz.de/10011619238
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When the show must go on : investigating repeated organizational change in elite sport
Wagstaff, Christopher R. D.; Gilmore, Sarah; Thelwell, … - In: Journal of change management : an international journal 16 (2016) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011578196
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Strengths-based reflective practices for the management of change : applications from sport and positive psychology
Dixon, Martin; Lee, Sarah; Ghaye, Tony - In: Journal of change management : an international journal 16 (2016) 2, pp. 142-157
Persistent link: https://www.econbiz.de/10011579492
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Managing sports experiences in the context of tourism
Perić, Marko - In: UTMS journal of economics / University of Tourism and … 6 (2015) 1, pp. 85-97
Participation in sports activities combined with unique sports resources can provide people with extraordinary experiences. It is especially true for tourism where sports activities are an important content of stay. The aim of this paper is to analyse how sports experiences could be planned and...
Persistent link: https://www.econbiz.de/10011298796
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Management strategies of non-profit community sport facilities in an era of austerity
Parnell, Daniel; May, Anthony; Widdop, Paul; Cope, Ed; … - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 312-330
Persistent link: https://www.econbiz.de/10012177429
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Sport identification and employee pride : key factors in sport employee psychology
Swanson, Steve; Kent, Aubrey - In: International journal of sport management and marketing … 17 (2017) 1/2, pp. 32-51
Persistent link: https://www.econbiz.de/10011797289