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Capturing the meanings of sport licensed products

Papadimitriou, Dimitra; Apostolopoulou, Artemisia - In: Journal of marketing communications 24 (2018) 5, pp. 433-449

Persistent link: https://www.econbiz.de/10011880787

Implementation of a multi‐brand strategy in action sports

Giannoulakis, Chrysostomos; Apostolopoulou, Artemisia - In: Journal of Product & Brand Management 20 (2011) 3, pp. 171-181

Purpose – The present study aims to explore the efforts of a core action sports company (Board Sports Company (BSC)) to employ a multi‐brand strategy and to focus on the identity and reach of the seven distinct brands operated under the parent company. The study seeks to identify benefits...

Persistent link: https://www.econbiz.de/10014896222

Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators

Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259

Persistent link: https://www.econbiz.de/10011486530

Passion in the workplace : empirical insights from team sport organisations

Anagnostopoulos, Christos; Winand, Mathieu; … - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 385-412

Persistent link: https://www.econbiz.de/10011607420

Contextualising positive organisational scholarship and behaviour : the case of sport organisations

Anagnostopoulos, Christos (ed.); Papadimitriou, Dimitra (ed.) - 2017

Persistent link: https://www.econbiz.de/10011796898

Editorial: positive organisational scholarship and behaviour in sport management

Anagnostopoulos, Christos; Papadimitriou, Dimitra - In: International journal of sport management and marketing … 17 (2017) 1/2, pp. 1-6

Persistent link: https://www.econbiz.de/10011797287

Linking sport team sponsorship to perceived switching cost and switching intentions

Parganas, Petros; Papadimitriou, Dimitra; … - In: European Sport management quarterly : ESMQ 17 (2017) 4, pp. 457-484

Persistent link: https://www.econbiz.de/10011773353

Impact of austerity measures on National Sport Federations : evidence from Greece

Giannoulakis, Chrysostomos; Papadimitriou, Dimitra; … - In: European Sport management quarterly : ESMQ 17 (2017) 1, pp. 75-97

Persistent link: https://www.econbiz.de/10011740326

Sport governance insights

Anagnostopoulos, Christos; Papadimitriou, Dimitra; … - 2022

Persistent link: https://www.econbiz.de/10014022768