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Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification

Simmons, Jason M.; Greenwell, T. Christopher; Thorn, … - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 239-256

Persistent link: https://www.econbiz.de/10010391200

Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees

Kim, Ari; Braunstein-Minkove, Jessica R.; Choi, Moonhoon - In: International journal of sport management and marketing … 23 (2023) 4, pp. 290-309

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Six Sigma sales and marketing: application to NCAA basketball

Salzarulo, Peter A.; Krehbiel, Timothy C.; Mahar, Stephen; … - In: American Journal of Business 27 (2012) 2, pp. 113-132

methodology as a way to improve event attendance in a sports marketing setting. The research utilizes the define … attendance for a collegiate men's basketball program. The paper is unique in detailing the use of Six Sigma, a traditional …

Persistent link: https://www.econbiz.de/10010671657

The complex challenge of spectator demand : attendance drivers in the Danish men’s handball league

Storm, Rasmus K.; Nielsen, Christian G.; Jakobsen, Tor G. - In: European Sport management quarterly : ESMQ 18 (2018) 5, pp. 652-670

Persistent link: https://www.econbiz.de/10011977358

Football spectator no-show behavior

Schreyer, Dominik; Schmidt, Sascha Leonard; Torgler, Benno - In: Journal of sports economics 20 (2019) 4, pp. 580-602

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Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption

Kim, Kyungyeol; Byon, Kevin K.; Pedersen, Paul M. - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 38-52

Persistent link: https://www.econbiz.de/10012173435

Air pollution and attendance in the Chinese Super League : environmental economics and the demand for sport

Watanabe, Nicholas M.; Yan, Grace; Soebbing, Brian P.; … - In: Journal of sport management : the official journal of … 33 (2019) 4, pp. 289-302

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Channel preferences among sport consumers : profiling media-dominant consumers

Karg, Adam; McDonald, Heath; Leckie, Civilai - In: Journal of sport management : the official journal of … 33 (2019) 4, pp. 303-316

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Meta-analytic review of sport consumption: factors affecting attendance to sporting events

Kim, Yu Kyoum; Magnusen, Marshall; Kim, Minjung; Lee, … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 117-134

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Determinants of Russian football club brands

Coates, Dennis - In: International journal of sport finance 12 (2017) 4, pp. 321-341

Persistent link: https://www.econbiz.de/10011776775