Channel preferences among sport consumers : profiling media-dominant consumers
Adam Karg, Heath McDonald, and Civilai Leckie
| Year of publication: |
2019
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|---|---|
| Authors: | Karg, Adam ; McDonald, Heath ; Leckie, Civilai |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 33.2019, 4, p. 303-316
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| Subject: | attendance | consumption | marketing | media consumption | televised viewing | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Sportmarketing | Sports marketing | Privater Konsum | Private consumption | Konsumtheorie | Consumption theory | Vertriebsweg | Distribution channel | Fernsehen | Television |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2018-0185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175704