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~subject:"Sports marketing"
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Sports marketing
congruence
94
Congruence
92
Consumer behaviour
52
Konsumentenverhalten
52
Brand image
29
Markenimage
28
Advertising effects
25
Werbewirkung
25
Brand management
19
Advertising
18
Markenführung
18
Werbung
15
Sponsoring
14
Sponsorship
14
Corporate social responsibility
11
Persönlichkeitspsychologie
11
Personality psychology
10
Corporate Social Responsibility
9
Internet marketing
9
Online-Marketing
9
Celebrity endorsement
8
Celebrity-Werbung
8
Fit
8
Theorie
8
Theory
8
expected
8
fit
8
Beziehungsmarketing
7
Corporate culture
7
Credibility
7
Führungsstil
7
Glaubwürdigkeit
7
Leadership style
7
Polynomial regression
7
Public relations
7
Relationship marketing
7
Sportmarketing
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Unternehmenskultur
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celebrity endorsement
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Santos, Manuel Alonso dos
3
Alguacil, Mario
2
Aguado-Berenguer, Sergio
1
Calabuig Moreno, Ferran
1
González-García, Rómulo Jacobo
1
González-Serrano, María Huertas
1
Gómez-Tafalla, Ana María
1
Jensen, Jonathan A.
1
Karg, Adam J.
1
Lawley, Meredith
1
Macdougall, Hannah K.
1
Mohammadi, Sardar
1
Moreno, Ferran Calabuig
1
Nguyen, Sheila N.
1
Raciti, Maria M.
1
Siani, Mojtaba Ghasemi
1
Smith, Danielle Kushner
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Sánchez-Franco, Manuel J.
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Torres-Moraga, Eduardo
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Vance, Lenny
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International journal of sports marketing & sponsorship
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of international management : EJIM
1
International journal of sport management and marketing : IJSMM
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
"Game, Set, Match" : an exploration of congruence in Australian disability sport sponsorship
Macdougall, Hannah K.
;
Nguyen, Sheila N.
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010257206
Saved in:
2
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
3
Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
4
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
5
An experimental investigation into the efficacy of sport intellectual property : exploring the effects of congruence, brand equity, and articulation
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014635122
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6
Moral judgements of junior sports sponsorships : an emerging mediator of sponsor goodwill
Vance, Lenny
;
Raciti, Maria M.
;
Lawley, Meredith
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 142-151
Persistent link: https://www.econbiz.de/10014252815
Saved in:
7
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
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