//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sports marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Effect of Bi-dimensionalit...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sports marketing
congruence
94
Congruence
92
Consumer behaviour
52
Konsumentenverhalten
52
Brand image
29
Markenimage
28
Advertising effects
25
Werbewirkung
25
Brand management
19
Advertising
18
Markenführung
18
Werbung
15
Sponsoring
14
Sponsorship
14
Corporate social responsibility
11
Persönlichkeitspsychologie
11
Personality psychology
10
Corporate Social Responsibility
9
Internet marketing
9
Online-Marketing
9
Celebrity endorsement
8
Celebrity-Werbung
8
Fit
8
Theorie
8
Theory
8
expected
8
fit
8
Beziehungsmarketing
7
Corporate culture
7
Credibility
7
Führungsstil
7
Glaubwürdigkeit
7
Leadership style
7
Polynomial regression
7
Public relations
7
Relationship marketing
7
Sportmarketing
7
Unternehmenskultur
7
celebrity endorsement
7
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Santos, Manuel Alonso dos
3
Alguacil, Mario
2
Aguado-Berenguer, Sergio
1
Calabuig Moreno, Ferran
1
González-García, Rómulo Jacobo
1
González-Serrano, María Huertas
1
Gómez-Tafalla, Ana María
1
Jensen, Jonathan A.
1
Karg, Adam J.
1
Lawley, Meredith
1
Macdougall, Hannah K.
1
Mohammadi, Sardar
1
Moreno, Ferran Calabuig
1
Nguyen, Sheila N.
1
Raciti, Maria M.
1
Siani, Mojtaba Ghasemi
1
Smith, Danielle Kushner
1
Sánchez-Franco, Manuel J.
1
Torres-Moraga, Eduardo
1
Vance, Lenny
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of international management : EJIM
1
International journal of sport management and marketing : IJSMM
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Game, Set, Match" : an exploration of congruence in Australian disability sport sponsorship
Macdougall, Hannah K.
;
Nguyen, Sheila N.
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010257206
Saved in:
2
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
3
Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
4
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
5
An experimental investigation into the efficacy of sport intellectual property : exploring the effects of congruence, brand equity, and articulation
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014635122
Saved in:
6
Moral judgements of junior sports sponsorships : an emerging mediator of sponsor goodwill
Vance, Lenny
;
Raciti, Maria M.
;
Lawley, Meredith
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 142-151
Persistent link: https://www.econbiz.de/10014252815
Saved in:
7
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->