"Game, Set, Match" : an exploration of congruence in Australian disability sport sponsorship
Hannah K. Macdougall; Sheila N. Nguyen; Adam J. Karg
| Year of publication: |
2014
|
|---|---|
| Authors: | Macdougall, Hannah K. ; Nguyen, Sheila N. ; Karg, Adam J. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 17.2014, 1, p. 78-89
|
| Subject: | Congruence | Disability sport | Sport marketing | Sponsorship management | Case study | Australien | Australia | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sport | Sports | Behinderte | Disabled persons | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257206