Narrow search
Showing 1 - 4 of 4
Cover Image
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Cover Image
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.; Shultz, Clifford J. - In: Journal of macromarketing 41 (2021) 2, pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Cover Image
CSR practices and consumer perceptions
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business research : JBR 66 (2013) 10, pp. 1839-1851
Persistent link: https://www.econbiz.de/10009772360
Cover Image
Consumers' perceptions of corporate social responsibility : scale development and validation
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 101-115
Persistent link: https://www.econbiz.de/10010424763