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Special issue : R&D, innovation and marketing : how to convince internal and external stakeholders of technological innovations

Brem, Alexander (contributor) - 2009

Persistent link: https://www.econbiz.de/10003881748

Research and development, innovation and marketing : how to convince internal and external stakeholders of technological innovations

Brem, Alexander; Sherif, Mostafa Hashem; Katzenstein, Liora - In: Strategies and communications for innovations : an …, (pp. 193-208). 2011

Persistent link: https://www.econbiz.de/10008987462

Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation

Brem, Alexander (contributor) - 2015

Persistent link: https://www.econbiz.de/10011296426

Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers

Brem, Alexander (contributor); Tidd, Joseph (contributor) - 2012

Persistent link: https://www.econbiz.de/10009632510

Exploring the boundaries of corporate social responsibility and innovation : a conceptual framework of socio-political stakeholders and their integration into the innovation proces...

Maier, Maximilian Anton; Brem, Alexander; Kauke, Matthias - In: International journal of innovation and sustainable … 10 (2016) 3, pp. 312-337

Persistent link: https://www.econbiz.de/10011731926

Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation

Brem, Alexander - 2015

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies,...

Persistent link: https://www.econbiz.de/10012402077