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Stakeholder
Corporate social responsibility
16
Business ethics
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Unternehmensethik
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Corporate Social Responsibility
13
Ethik
13
Marketing
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Ethics
12
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Vereinigte Staaten
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Gemeinwohl
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International marketing
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Internationales Marketing
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Marketing and society
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Marketing social responsibility
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Measurement
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Messung
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Perceived marketplace influence
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Social Marketing
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English
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Murphy, Patrick E.
3
Schlegelmilch, Bodo B.
2
Öberseder, Magdalena
2
Gruber, Verena
1
Laczniak, Gene R.
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Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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Consumers' perceptions of corporate social responsibility : scale development and validation
Öberseder, Magdalena
;
Schlegelmilch, Bodo B.
;
Murphy, …
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 101-115
Persistent link: https://www.econbiz.de/10010424763
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2
CSR practices and consumer perceptions
Öberseder, Magdalena
;
Schlegelmilch, Bodo B.
;
Murphy, …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1839-1851
Persistent link: https://www.econbiz.de/10009772360
Saved in:
3
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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