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Branding in UK banks and building societies : a relationship approach
Farquhar, Jillian Dawes
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10008936992
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The multi-layered nature of the internet-based democratization of brand management
Asmussen, Bjoern
;
Harridge-March, Sally
;
Occhiocupo, …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1473-1483
Persistent link: https://www.econbiz.de/10009757064
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