Branding in UK banks and building societies : a relationship approach
Year of publication: |
2011
|
---|---|
Authors: | Farquhar, Jillian Dawes |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 1, p. 43-56
|
Subject: | Markenführung | Brand management | Finanzdienstleistung | Financial services | Bausparkasse | Building society | Stakeholder | USA | United States |
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