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Alternative approaches for interpretation of multiple discriminant analysis in marketing reserach
Perreault jr., William D. - In: Journal of business research : JBR 7 (1979) 2, pp. 151-173
Persistent link: https://www.econbiz.de/10002624578
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Classification for market segmentation : an improved linear model for solving problems of arbitratry origin
Darden, William R.; Perreault jr., William D. - In: Management science : journal of the Institute for … 24 (1977) 3, pp. 259-271
Persistent link: https://www.econbiz.de/10002046050