Alternative approaches for interpretation of multiple discriminant analysis in marketing reserach
Year of publication: |
1979
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Authors: | Perreault jr., William D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 7.1979, 2, p. 151-173
|
Subject: | Marktforschung | Absatzpolitik | Statistik Klassifikationsanalyse |
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