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Essentials of marketing research
Proctor, Tony - 1997
Persistent link: https://www.econbiz.de/10000627349
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Prognoseverfahren
Wöller, Rolf - 2008
Persistent link: https://www.econbiz.de/10003767410
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Essentials of marketing research
Hartley, Robert F.; Prough, George E.; Flaschner, Alan B. - 1983
Persistent link: https://www.econbiz.de/10000055075
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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul - 2009
Persistent link: https://www.econbiz.de/10003794414
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Rethinking data analysis : part one ; the limitations of frequentist approaches
Kent, Ray - In: International journal of market research : JMRS ; the … 51 (2009) 1, pp. 51-69
Persistent link: https://www.econbiz.de/10003804972
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No landlines, unavailable and cranky : is survey research losing its interviewees?
Wübbenhorst, Klaus L.; Wildner, Raimund - In: Yearbook of marketing and consumer research 6 (2008), pp. 5-24
Persistent link: https://www.econbiz.de/10003812331
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Rethinking data analysis - part two : some alternatives to frequentist approaches
Kent, Ray - In: International journal of market research : JMRS ; the … 51 (2009) 2, pp. 181-202
Persistent link: https://www.econbiz.de/10003820437
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More for less? : a comparison of single-item and multi-item measures
Sarstedt, Marko; Wilczynski, Petra - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 211-227
Persistent link: https://www.econbiz.de/10003821634
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Determining the number of mixture components and a Poisson-multinominal logit mixture model application in marketing research
De Borrero, Melinda Smith - 1993
Persistent link: https://www.econbiz.de/10003454200